announced Thursday it will roll out its first-ever “High Protein Menu” later this month, featuring grab-and-go protein cups. Starting Tuesday, customers in the U.S. and Canada can buy a 4-ounce portion filled with adobo chicken or steak.

The move is designed to re-energize demand as the chain known for massive burritos and bowls is grappling with slowing sales growth and a fundamental shift in how Americans eat.

“For years, guests have used Chipotle’s customizable offerings to build high protein and fiber-filled meals on their own,” Chris Brandt, Chipotle’s president and chief brand officer, said in a release.

The company recently cut its full-year same-store sales forecast for the third consecutive quarter, triggering a nearly 20% single-day stock selloff. Multiple Wall Street firms lowered their price targets, citing weakening traffic, most sharply among customers ages 25 to 35, and fading visibility into a rebound.

Chipotle stock is down around 38% year-to-date.

Across the fast-casual sector, inflation-weary consumers have been pulling back on dining outand analysts have told CNBC previously that Chipotle is battling a value perception problemwith some diners lumping the chain in with pricier fast-casual rivals despite average entree prices that are closer to $10.

Beyond the protein cup, the

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