REBEL Nicotine Pouches Expands into Egypt Duty-Free After Dominating the Lebanese Market
Cairo | August 1st 2025
REBEL, the award-winning tobacco-free nicotine and caffeine pouch brand, is making a major move into Egypt, marking its arrival in duty-free stores across all major airports, including Cairo, Sharm El Sheikh, and Hurghada.
This expansion follows unmatched success in Lebanon, where REBEL, in partnership with EPI Holding, now commands over 90% market share and is sold in more than 6,000 licensed retail outlets, including pharmacies, supermarkets, and petrol stations.
“Lebanon was just the beginning,” said a REBEL spokesperson. “What we’ve built there with EPI Holding proves there is massive demand for modern, clean, smoke-free products in the region. Now, Egypt is next and we’re going in with full force.”
The entry into Egypt’s airport duty-free network solidifies REBEL’s status as one of the fastest-growing functional pouch brands in the Middle East. The launch includes both:
• REBEL Nicotine Pouches tobacco-free, available in multiple strengths and bold flavors
• REBEL Energy Pouches nicotine-free caffeine pouches with Vitamin C, designed for focus and stamina
This strategic rollout is led by EPI Holding Lebanon, REBEL’s official regional distributor for the Levant and Middle East. Under the leadership of Mr. Mahdi Ezzeddine, Chairman & CEO of EPI, the company has been instrumental in bringing the REBEL brand to prominence in Lebanon and now expanding it across the Arab world.
🌐 Visit: www.epi-holding.com
“We’re not just entering markets we’re shaping the future of smoke free living in the region,” added the spokesperson.
REBEL is also preparing for upcoming launches in Iraq, Jordan, and Qatar, as the brand continues to redefine how adult consumers engage with functional pouches from nicotine innovation to caffeine-powered performance.
About REBEL
Founded in 2018 by Tobacco International Inc., REBEL is a global lifestyle brand offering tobacco-free nicotine and caffeine pouches across 50+ countries. Known for its bold flavors, premium design, and uncompromising quality, REBEL is leading a new era of clean alternatives for adult consumers.
Instagram: @rebel.snus
