Self-described “lifelong Six Flags fan” Travis Kelce has invested in theme park company.

On Tuesday, Oct. 21, New York City-based investment firm JANA Partners announced it is working with the Kansas City Chiefs tight end, 36, and other high-profile business people to “enhance shareholder value and improve the guest experience” at Six Flags theme parks.

“I am a lifelong Six Flags fan and grew up going to these parks with my family and friends,” Travis Kelce said in a press release. “The chance to help make Six Flags special for the next generation is one I couldn’t pass up.”

Together, the group of investors own about 9% of economic interest in the Six Flags Entertainment Corporation.

Travis, an Ohio native and theme park “superfan” previously detailed his love for the Cedar Point amusement park in Sandusky on an episode of the New Heights podcast he co-hosts with his brother Jason Kelce. (Cedar Point’s parent company, Cedar Fair, merged with Six Flags in 2024.)

“For those of you who don’t know, Cedar Point is rollercoaster U.S.A.,” Jason says in a podcast clip posted by his brother on Oct. 21. “It is the premiere roller coaster amusement park in the country.”

“In the world,” Travis corrects. “You can’t tell me it’s not in the world. It had five or six world record breaking rollercoasters.”

The athlete explained that as a kid, he didn’t go on any of the roller coasters. It wasn’t until he returned after college that he “finally (went) on the Millenium Force or the Dragster.”

Travis’s announcement video also included a compilation of clips of him visiting Cedar Point as a young kid. In one of the videos, he sits side-by-side with his mom Donna Kelce as they ride a train together.

The company also owns the Worlds of Fun amusement park in the Chiefs’ hometown of Kansas City.

Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.

The announcement follows a series of shake-ups for Six Flags Entertainment Corporation.

In August, the company announced CEO Richard Zimmerman’s plan to step down by the end of the year following a bleak second-quarter. In a press releasethe company reported a net loss of over $100 million over the course of three months.

“It’s hard to see how that improves,” bankruptcy attorney and partner at Los Angeles-based firm Greenberg Glusker Jonathan Shenson told PEOPLE following the report. “If anything, I took away from that report, from those financials, that bankruptcy or Chapter 11 is more likely than it was before they were released, that’s for sure.”