Apple, F1 reach 5-year media deal, bringing races to Apple TV streaming

Apple, F1 reach 5-year media deal, bringing races to Apple TV streaming

uaetodaynews.com — Apple, F1 reach 5-year media deal, bringing races to Apple TV streaming

Max Verstappen of the Netherlands driving the (1) Oracle Red Bull Racing RB20 leads Carlos Sainz of Spain driving (55) the Ferrari SF-24 and Lando Norris of Great Britain driving the (4) McLaren MCL38 Mercedes into turn 1 at the start during the F1 Grand Prix of Mexico at Autodromo Hermanos Rodriguez

Peter Fox – Formula 1 | Formula 1 | Getty Images

Apple

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Apple is dipping its toe into live sports but only in instances where it can acquire rights such that it can control the user experience, Senior Vice President of Services Eddy Cue told CNBC this week. Apple plans to announced additional production details and product enhancements for F1 fans in the coming months, the company said in a statement.

“We don’t have to do sports the way that they are,” Cue said at Motorsport Network’s Autosport Business Exchange NYC. “There’s plenty of people doing that, so the world doesn’t need us to do that. And so our view around it is, if we can do something unique, then we’ll do it.”

The deal builds on Apple’s relationship with F1 following “F1: The Movie,” starring Brad Pitt, which became the highest-grossing sports movie of all time at the box office this year, according to Cue.

“This is an incredibly exciting partnership for Apple and the whole of Formula 1 that will ensure we can continue to maximize our growth potential in the U.S.,” said Stefano Domenicali, Formula 1’s president and CEO, in a statement.

CNBC Sport: Full interview with Apple's Eddy Cue on the company's sports playbook

Disclosure: CNBC is a sponsor of the McLaren Formula 1 racing team.


Disclaimer: This news article has been republished exactly as it appeared on its original source, without any modification.
We do not take any responsibility for its content, which remains solely the responsibility of the original publisher.


Disclaimer: This news article has been republished exactly as it appeared on its original source, without any modification.
We do not take any responsibility for its content, which remains solely the responsibility of the original publisher.


Author: uaetodaynews
Published on: 2025-10-17 14:18:00
Source: uaetodaynews.com

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