Rebel and Euro Pouches Celebrate Surging EU Success

London, UK – July 27, 2025 – Rebel Nicotine Pouches, also known as Rebel Snus, proudly announces the continued success of its strategic partnership with EPD International, operator of Europouches.com, Rebel’s exclusive B2B distributor in Europe.
Recently named the World’s Best Nicotine Pouch Brand 2025 by leading industry platforms, Rebel continues to see explosive growth across Europe—fueled by Europouches.com’s reliable wholesale reach and the retail success of trusted independent sellers.
Global Demand for Rebel Snus
Manufactured by Tobacco International Inc., Rebel Nicotine Pouches have redefined the nicotine pouch category with bold flavors like Ice Mint, Cherry, Mango, and Zesty Lime, available in nicotine strengths from 6 mg to 30 mg.
With over 240 million pouches sold in 2024 across 50+ countries and 12 million cans already sold in H1 2025, Rebel is one of the fastest-scaling pouch brands globally. Sponsorships with NASCAR driver Thad Moffitt and motocross athlete Ryan Breece have further powered brand awareness among modern adult consumers seeking high-performance, tobacco-free alternatives.
Europouches.com Powers Rebel’s B2B Growth
Through Europouches.com, EPD International provides Rebel with seamless wholesale distribution to thousands of B2B clients including kiosks, gas stations, bars, and specialty retailers. This partnership ensures fast, compliant delivery and consistent availability across the continent.
“Europouches.com’s logistics infrastructure and category leadership have helped scale Rebel’s presence to an entirely new level,” said a spokesperson from Tobacco International Inc.
Unified Retail Force: Rebel’s B2C Success
Rebel’s success in Europe is also driven by the strength of its official B2C retail ecosystem, led by a network of respected platforms that have been supporting and selling Rebel Snus for years. These include:
Each platform offers fast shipping, loyalty programs, and expertly curated selections of Rebel’s most in-demand flavors and strengths. Consumer reviews frequently highlight Rebel’s clean, discreet, and balanced nicotine experience, with one verified buyer stating:
“I ordered on July 23, 2025, and received my Rebel pouches by the 25th it was fast, fresh, and far better than what I’ve used before.”
Looking Ahead
As Rebel prepares to enter the U.S. market through an upcoming FDA PMTA submission, and with international demand at an all-time high, the brand remains focused on expanding its global footprint with innovation, premium quality, and trusted partnerships leading the way.